Archive for the ‘How To’ Category

3 Essential Skills of The Entrepreneur Leader

Thursday, October 7th, 2010

As a small business entrepreneur, you must realize that first and foremost you are the leader of your business. Once you understand that one of your primary roles in your business is to be not only the CEO but the leader as well, you need to actively develop three critical [...]

Online Marketing for The Small Business Entrepreneur

Tuesday, October 5th, 2010

Recently I had the chance to catch up with Social Media expert and fellow entrepreneur Jared O’Toole of www.Under30CEO.com and multi-media marketing firm Shadow Concepts LLC. Jared shares his insights on how you as a small business entrepreneur can use online marketing to grow your business. Online marketing is a [...]

Is Your Phone Number Optimized for Mobile Users?

Tuesday, July 20th, 2010

When marketing your business effectively, both small business entrepreneurs and large corporations need to consider the consumer’s resources and behaviors when offering phone numbers which drive sales or offer services. This is especially important when considering user behavior of an increasingly mobile society.

An Introduction to Twitter: Express Yourself in 140 Characters or Less?

Tuesday, July 6th, 2010

Ask any marketer and they will tell you that you must embrace and harness social media to brand and grow your business.  Just a few years ago, a blog was the must have for every business looking to grow their presence both online and offline.  Although a blog is still [...]

Developing and Empowering Employees

Thursday, July 1st, 2010

Just because someone is a great team member, doesn’t necessarily mean they will be a great manager.  All managers regardless of their skill level, education and abilities need coaching and development. 

Managing Your Cash Flow Can Save Your Business!

Tuesday, June 29th, 2010

Cash flow in its most simple terms is the movement of cash in and out of the business in the form of all income, all expenses, and all cash disbursements.  A Cash Flow Report shows this movement during a specific time period, usually a week, a month, a quarter or [...]

Essential Reporting Running Your Small Business Like a Big Business

Thursday, June 24th, 2010

One of the first lessons I learned in business and in life for that matter, is that if you want to reach a goal  you must act as if you have already achieved it.  In business this means that if you want your small business to grow to be a [...]

Top 5 Qualities to Look For in a Business Partner

Tuesday, June 22nd, 2010

I recently received an email from a reader of The Bergen News, she is young entrepreneur seeking advice for a clothing business she wishes to launch.  This week’s article is a response to one of her questions regarding the process to select a suitable business partner.  How to choose the [...]

Solopreneur: On Your Own, But Not Alone

Thursday, June 10th, 2010

Andrew Carnegie once said “no man will make a great a business who wants to do it all himself or get all of the credit”.   In other words, if you want to be successful as an entrepreneur you are going to need the help of others.   This is especially true [...]

Successful Entrepreneur’s Know The Value of a Budget

Thursday, June 3rd, 2010

In good times and bad, the successful entrepreneur is the one who manages his/her resources and capital most effectively.  A budget is the primary tool for assisting business owners in managing their financial resources.  A properly created budget can assist in not only managing sales and revenue targets, but also [...]